Daily Mail Sand Competitions
The "Daily Mail" Sand Competitions
These competitions were popular in the 1920's/30's and were promoted to raise circulation sales locally. They were held on the beach between the lighthouses and the band enclosure; prizes were won, but every entrant received a pail filled with Kreemy Toffees.
For the younger children the “Daily Mail” sand competitions were won by building the best sandcastle or similar building, all entrants were rewarded with a tin box or pail full of Kreemy toffee’s, while the winner was given a train set or talking doll (sounds like early sexism!).
The older competitors took part, by making a beautiful pattern of shells and pebbles framing a message, which had to contain the words 'Daily Mail'. The prize was £2, a vast sum in those days.
The winning pictures would appear on the back page of the paper in the Saturday edition of the Daily Mail.
These competitions were popular in the 1920's/30's and were promoted to raise circulation sales locally. They were held on the beach between the lighthouses and the band enclosure; prizes were won, but every entrant received a pail filled with Kreemy Toffees.
For the younger children the “Daily Mail” sand competitions were won by building the best sandcastle or similar building, all entrants were rewarded with a tin box or pail full of Kreemy toffee’s, while the winner was given a train set or talking doll (sounds like early sexism!).
The older competitors took part, by making a beautiful pattern of shells and pebbles framing a message, which had to contain the words 'Daily Mail'. The prize was £2, a vast sum in those days.
The winning pictures would appear on the back page of the paper in the Saturday edition of the Daily Mail.
The Daily Mail Sand Competition July 1924